📦 Gen Z is Leaving Social, But Not Marketplaces – What Marketers Need to Know
Gen Z is ditching Facebook but still shopping on Facebook Marketplace. In fact, 49% of social shoppers turn to Marketplace when they’re ready to buy (CNBC).
🔹 They’re not rejecting digital—they’re rejecting social media that doesn’t serve them. Instead, they’re flocking to community-driven commerce platforms like Depop, Etsy, and OfferUp.
🔹 They expect seamless omnichannel retail experiences—where digital and real-world shopping blend.
🔹 They value connection, sustainability, and authenticity—ads alone won’t win them over.
🔥 The takeaway? If your brand isn’t meeting Gen Z where they actually engage, you’re missing out. Commerce, community, and connection now drive success.
Are you adapting your marketing strategy? Let’s discuss! ⬇️
#GenZMarketing #EcommerceTrends #RetailInnovation #CommunityEngagement #MarketingStrategy
