Tag: Past Experience

March 9, 2025

📦 Gen Z is Leaving Social, But Not Marketplaces – What Marketers Need to Know

Gen Z is ditching Facebook but still shopping on Facebook Marketplace. In fact, 49% of social shoppers turn to Marketplace when they’re ready to buy (CNBC).

🔹 They’re not rejecting digital—they’re rejecting social media that doesn’t serve them. Instead, they’re flocking to community-driven commerce platforms like Depop, Etsy, and OfferUp.
🔹 They expect seamless omnichannel retail experiences—where digital and real-world shopping blend.
🔹 They value connection, sustainability, and authenticity—ads alone won’t win them over.

🔥 The takeaway? If your brand isn’t meeting Gen Z where they actually engage, you’re missing out. Commerce, community, and connection now drive success.

Are you adapting your marketing strategy? Let’s discuss! ⬇️

#GenZMarketing #EcommerceTrends #RetailInnovation #CommunityEngagement #MarketingStrategy

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March 24, 2013

In the past decade or two, I’ve had the opportunity to truly explore and learn more about the “supply chain” of digital marketing through the lens of an agency and from the view of an in-house digital marketing executive. I’ve also had the opportunity to work within the top most important verticals such as Financial […]

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