Tag: marketing

March 9, 2025

📦 Gen Z is Leaving Social, But Not Marketplaces – What Marketers Need to Know

Gen Z is ditching Facebook but still shopping on Facebook Marketplace. In fact, 49% of social shoppers turn to Marketplace when they’re ready to buy (CNBC).

🔹 They’re not rejecting digital—they’re rejecting social media that doesn’t serve them. Instead, they’re flocking to community-driven commerce platforms like Depop, Etsy, and OfferUp.
🔹 They expect seamless omnichannel retail experiences—where digital and real-world shopping blend.
🔹 They value connection, sustainability, and authenticity—ads alone won’t win them over.

🔥 The takeaway? If your brand isn’t meeting Gen Z where they actually engage, you’re missing out. Commerce, community, and connection now drive success.

Are you adapting your marketing strategy? Let’s discuss! ⬇️

#GenZMarketing #EcommerceTrends #RetailInnovation #CommunityEngagement #MarketingStrategy

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March 26, 2023

Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]

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December 11, 2022

2023 is nearly here, we are all returning to work and increasing business travel, I’ve been bombarded by (OOH) ads. Per, Wikipedia, “Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience […]

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