In 2018, Uber cut $35M in Meta ads but lost market share to DoorDash, who built a customer-centric brand and dominated digital ads. 🚀🍔 Brand building is a marathon, not a sprint. 🏁
January 26, 2025
cezanne
Tag: marketing
Is there such a thing as Brand Response Marketing?
Brand Marketing ,DTC ,General Management ,Past ExperienceMarch 26, 2023
cezanne
Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]
December 11, 2022
cezanne
2023 is nearly here, we are all returning to work and increasing business travel, I’ve been bombarded by (OOH) ads. Per, Wikipedia, “Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience […]