2023 is nearly here, we are all returning to work and increasing business travel, I’ve been bombarded by (OOH) ads. Per, Wikipedia, “Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience […]
Tag: Digital Marketing
Facebook and Cambridge Analytica concerns that may impact social and digital marketing
Analytics ,Data ,Digital Strategy ,Social MediaMarch 26, 2018
cezanne
Sorry about the ominous title but there is a concern around what’s happening in the digital world specifically relating to social media. Furthermore, it’s getting more attention due to the “Trump Bump” and it’s not good, it isn’t just about stocks, and has expanded into just about anything related to Trump as well as some […]
Can your press releases still be effective? With digital marketing they can!
Digital Marketing InnovationNovember 17, 2014
cezanne
Purist Public Relations professionals need not read further. Why? Google is the Wall Street Journal of the Web. I’m going to discuss the 5 reasons as to why Press Release Optimization is critical to any organization and business considering managing and maintaining their public image. BTW: I’m not a scientist, I’m a professional who’s been […]