Marketing is about people, not just numbers. Yet, many brands fall into traps that focus on short-term wins at the cost of long-term success. From over-relying on rented channels to forgetting there’s R&D in marketing, here are 10 mistakes to avoid—and how to fix them with real-world examples.
Its been awhile since I’ve posted folks, sorry! While on a new journey and as I look back you know, I had this realization. It’s easy to get wrapped up in the shiny, new stuff like OKRs (Objectives and Key Results), but sometimes, we might end up spending so much time on them that we […]
Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]