Sorry about the ominous title but there is a concern around what’s happening in the digital world specifically relating to social media. Furthermore, it’s getting more attention due to the “Trump Bump” and it’s not good, it isn’t just about stocks, and has expanded into just about anything related to Trump as well as some […]
February 13, 2018
cezanne
Amazon buys Whole Foods, boy times, they are a changing…the courtship of digital is ending
Digital Transformation ,General Management ,Past ExperienceSeptember 2, 2017
cezanne
Why would Amazon buy Whole Foods? Ironically, the answer is in the name, Amazon. The amazon jungle is the life blood of the western hemisphere providing the ecosystem and environment to nourish over a billion in population and drives civilizations largest economies. According to Wikipedia, the Amazon represents over half of the planet’s remaining rain-forests, and […]
Algorithms, artificial intelligence and code oh my!
Algorithms ,Artificial Intelligence ,Code ,MobileJanuary 22, 2017
cezanne
Article originally published on LinkedIN Nearly all of you have taken an UBER in the last week or two… Corporations have begun to change in ways that would be unthinkable a few years ago, technology has transformed businesses in ways that are both uncomfortable and remarkable. The idea of Skynet takes on a whole new […]
Era of mobile transformation
Digital Marketing Innovation ,Digital Strategy ,Digital Transformation ,MobileJuly 30, 2016
cezanne
It’s been a long while since my last post, and a lot has changed in digital hasn’t it? Digital is here to stay, so much so, I’ve identified three particular areas where this is true, 1) the meaning of digital transformation has changed 2) new paradigms have emerged and 3) what was new before is […]
Can your press releases still be effective? With digital marketing they can!
Digital Marketing InnovationNovember 17, 2014
cezanne
Purist Public Relations professionals need not read further. Why? Google is the Wall Street Journal of the Web. I’m going to discuss the 5 reasons as to why Press Release Optimization is critical to any organization and business considering managing and maintaining their public image. BTW: I’m not a scientist, I’m a professional who’s been […]
2013 round up of programmatic digital marketing and technologies
Digital Marketing Innovation ,Digital Strategy ,Random ThoughtsJanuary 1, 2014
cezanne
While we’ve been fascinated with the development of programmatic digital marketing & advertising the past year, there have been major technology related advancements in 2013. From, Elon Musk’s high speed transport system to democratization of big data and, well, everything in-between. From Microsoft finding finally itself vis-a-vis Windows mobile to the quantifiable self and of […]
Agile principles in digital marketing and acquisition
Digital Marketing Innovation ,Digital Strategy ,Digital Transformation ,Past ExperienceMarch 24, 2013
cezanne
In the past decade or two, I’ve had the opportunity to truly explore and learn more about the “supply chain” of digital marketing through the lens of an agency and from the view of an in-house digital marketing executive. I’ve also had the opportunity to work within the top most important verticals such as Financial […]
Does your organization enable digital marketing innovation in this new era?
Digital Marketing Innovation ,General ManagementJanuary 29, 2013
cezanne
Folks, it’s been awhile since I posted something and there is generally no good reason not to. Let’s face it, we’re all busy trying to figure out what 2013 will bring to us. I thought I’d share a point of view on a particularly interesting topic, “Innovation” or in my world, specifically, “digital marketing innovation” […]
When should you be a general manager versus a subject matter expert?
General Management ,Professional DevelopmentJune 25, 2012
cezanne
We all have a few “real life” examples of when we were required to modulate our approach in certain situations between putting a general manager hat on versus your expert hat on. Hindsight is 20/20 and while we take it for granted, you can learn a ton from past mistakes. In the end, I believe […]