Category: Past Experience

Testing learning without measuring experimentation debt is a fail

Experimentation ,Past Experience
November 23, 2024

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Experimentation is a cornerstone of growth, but without proper validation and discipline, it can lead to hidden costs known as experimentation debt. This debt accumulates when flawed processes and unvalidated results create overconfidence, waste resources, and erode trust in data-driven decision-making. In this article, we explore how experimentation debt builds up, its implications, and actionable strategies to ensure your experiments drive meaningful, scalable outcomes.

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Run the Future or Get Left Behind: The Innovation Imperative

Business Innovation ,General Management ,Past Experience
September 28, 2024

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Former heavy weight giants like Kodak and AOL collapsed—yet even today the lessons learned may take down tech titans like Amazon, Google, and Meta as they are at risk of the same fate if they stop innovating. In a world where running the business is no longer enough, learn how companies like Apple, Microsoft, and Intuit thrive by relentlessly reinventing themselves. Will today’s leaders choose to run the future, or be left behind? Dive in to explore the innovation imperative and the consequences of complacency

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Balancing OKRs with the Basics: Keeping Growth and Brand Marketing on Track

Brand Marketing ,General Management ,OKRs ,Past Experience
August 25, 2024

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Its been awhile since I’ve posted folks, sorry! While on a new journey and as I look back you know, I had this realization. It’s easy to get wrapped up in the shiny, new stuff like OKRs (Objectives and Key Results), but sometimes, we might end up spending so much time on them that we […]

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Is there such a thing as Brand Response Marketing?

Brand Marketing ,DTC ,General Management ,Past Experience
March 26, 2023

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Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]

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ChatGPT a Google killer/ “something” killer or just a new Miscrosft word plugin?

Past Experience
January 15, 2023

ChatGPT - OpenAI

Is ChatGPT a Google killer/ “something” killer or just a new Miscrosft word plugin? I see it as the latter, Google crawled, collected and collated information and matched folks to that information, better. For many that was an incredible improvement in user satisfaction over the likes of Excite/Infoseek/Yahoo and was enough to defer the user’s […]

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What gives in OOH advertising spend?

Analytics ,Digital Strategy ,Past Experience
December 11, 2022

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2023 is nearly here, we are all returning to work and increasing business travel, I’ve been bombarded by (OOH) ads. Per, Wikipedia, “Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience […]

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Amazon buys Whole Foods, boy times, they are a changing…the courtship of digital is ending

Digital Transformation ,General Management ,Past Experience
September 2, 2017

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Why would Amazon buy Whole Foods? Ironically, the answer is in the name, Amazon. The amazon jungle is the life blood of the western hemisphere providing the ecosystem and environment to nourish over a billion in population and drives civilizations largest economies. According to Wikipedia, the Amazon represents over half of the planet’s remaining rain-forests, and […]

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Agile principles in digital marketing and acquisition

Digital Marketing Innovation ,Digital Strategy ,Digital Transformation ,Past Experience
March 24, 2013

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In the past decade or two, I’ve had the opportunity to truly explore and learn more about the “supply chain” of digital marketing through the lens of an agency and from the view of an in-house digital marketing executive. I’ve also had the opportunity to work within the top most important verticals such as Financial […]

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