In 2018, Uber cut $35M in Meta ads but lost market share to DoorDash, who built a customer-centric brand and dominated digital ads. 🚀🍔 Brand building is a marathon, not a sprint. 🏁
January 26, 2025
cezanne
Category: General Management
Run the Future or Get Left Behind: The Innovation Imperative
Business Innovation ,General Management ,Past ExperienceSeptember 28, 2024
cezanne
Former heavy weight giants like Kodak and AOL collapsed—yet even today the lessons learned may take down tech titans like Amazon, Google, and Meta as they are at risk of the same fate if they stop innovating. In a world where running the business is no longer enough, learn how companies like Apple, Microsoft, and Intuit thrive by relentlessly reinventing themselves. Will today’s leaders choose to run the future, or be left behind? Dive in to explore the innovation imperative and the consequences of complacency
Balancing OKRs with the Basics: Keeping Growth and Brand Marketing on Track
Brand Marketing ,General Management ,OKRs ,Past ExperienceAugust 25, 2024
cezanne
Its been awhile since I’ve posted folks, sorry! While on a new journey and as I look back you know, I had this realization. It’s easy to get wrapped up in the shiny, new stuff like OKRs (Objectives and Key Results), but sometimes, we might end up spending so much time on them that we […]
Is there such a thing as Brand Response Marketing?
Brand Marketing ,DTC ,General Management ,Past ExperienceMarch 26, 2023
cezanne
Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]
Amazon buys Whole Foods, boy times, they are a changing…the courtship of digital is ending
Digital Transformation ,General Management ,Past ExperienceSeptember 2, 2017
cezanne
Why would Amazon buy Whole Foods? Ironically, the answer is in the name, Amazon. The amazon jungle is the life blood of the western hemisphere providing the ecosystem and environment to nourish over a billion in population and drives civilizations largest economies. According to Wikipedia, the Amazon represents over half of the planet’s remaining rain-forests, and […]
Does your organization enable digital marketing innovation in this new era?
Digital Marketing Innovation ,General ManagementJanuary 29, 2013
cezanne
Folks, it’s been awhile since I posted something and there is generally no good reason not to. Let’s face it, we’re all busy trying to figure out what 2013 will bring to us. I thought I’d share a point of view on a particularly interesting topic, “Innovation” or in my world, specifically, “digital marketing innovation” […]
When should you be a general manager versus a subject matter expert?
General Management ,Professional DevelopmentJune 25, 2012
cezanne
We all have a few “real life” examples of when we were required to modulate our approach in certain situations between putting a general manager hat on versus your expert hat on. Hindsight is 20/20 and while we take it for granted, you can learn a ton from past mistakes. In the end, I believe […]
June 17, 2012
cezanne
Indeed it has been awhile since I’ve spoke at a conference. So thanks to the folks at x+1, an innovative and agile enterprise business platform, I was invited to sit with Verizon and JP Morgan Chase’s key advertisers moderated by Sarah Fay! I think the key takeaway for me was the general management aspects of […]