In 2018, Uber cut $35M in Meta ads but lost market share to DoorDash, who built a customer-centric brand and dominated digital ads. 🚀🍔 Brand building is a marathon, not a sprint. 🏁
January 26, 2025
cezanne
Month: January 2025
January 25, 2025
cezanne
Product-Led Growth (PLG) isn’t just for product teams—it’s a mindset for everyone! 🚀 Discover how democratizing PLG and adopting a product-first philosophy can transform your organization. 🌟 #PLG #GrowthStrategy
January 19, 2025
cezanne
Marketing is about people, not just numbers. Yet, many brands fall into traps that focus on short-term wins at the cost of long-term success. From over-relying on rented channels to forgetting there’s R&D in marketing, here are 10 mistakes to avoid—and how to fix them with real-world examples.
January 10, 2025
cezanne
Amazon expands its ad tools, enabling retailers to run campaigns on their own sites. This move taps into the booming retail media trend and high-margin advertising growth.
Reflections on a 30-Year Journey: Growth, Sacrifices, and the Power of Resilience
Business Innovation ,Digital Transformation ,Past Experience ,Professional DevelopmentJanuary 5, 2025
cezanne
30 years in growth & marketing, from launching e-commerce giants like Amazon & Priceline to building direct-to-consumer strategies at Experian, Intuit, & HelloFresh.
January 5, 2025
cezanne
Experimentation is a cornerstone of growth, but without proper validation and discipline, it can lead to hidden costs known as experimentation debt. This debt accumulates when flawed processes and unvalidated results create overconfidence, waste resources, and erode trust in data-driven decision-making. In this article, we explore how experimentation debt builds up, its implications, and actionable strategies to ensure your experiments drive meaningful, scalable outcomes.