30 years in growth & marketing, from launching e-commerce giants like Amazon & Priceline to building direct-to-consumer strategies at Experian, Intuit, & HelloFresh.
Month: January 2025
January 5, 2025
cezanne
Experimentation is a cornerstone of growth, but without proper validation and discipline, it can lead to hidden costs known as experimentation debt. This debt accumulates when flawed processes and unvalidated results create overconfidence, waste resources, and erode trust in data-driven decision-making. In this article, we explore how experimentation debt builds up, its implications, and actionable strategies to ensure your experiments drive meaningful, scalable outcomes.