Looking back on my 30-year career, I’m filled with gratitude for the experiences that have shaped me—not just as a professional, but as a person. It’s been a journey defined by bold risks, incredible highs, and moments of deep personal reflection. From being part of the launch of Amazon and Priceline to refining growth strategies for global brands, I’ve lived through the evolution of marketing, pivoted across industries, and learned invaluable lessons along the way.
The Early Years: Chasing Success and Scaling Big Ideas
My career began with an incredible opportunity at Connors Communications, during a time when the internet was in its infancy and e-commerce was a bold experiment. We weren’t just marketing products; we were reshaping the way consumers interacted with the world. Launching Amazon, Priceline, and Vonage wasn’t just exhilarating—it was a masterclass in innovation and execution. I thrived in ambiguity, learned to trust my instincts, and became comfortable riding the wave of rapid change.
After Connors, I wanted to test whether these tactics could scale within more established industries. At Zeta, I took that challenge head-on, working with tech giants like ADP, Sybase, and Intuit, as well as pharmaceutical leaders such as Allergan and Novartis. These roles were a turning point. They taught me to balance agility with structure, and to refine my strategies with a full-stack view that encompassed everything from acquisition to retention. Scaling growth in these environments required a deeper understanding of data, customer journeys, and cross-functional collaboration. It was here that I built the foundations of a more sophisticated, end-to-end growth strategy.
These experiences were invaluable. They instilled in me a respect for the nuances of scaling businesses across vastly different sectors and solidified my belief that great marketing is both art and science.
Scaling Mountains and Learning Limits
Following Zeta, I transitioned to leadership roles at Vertrue, Experian, and Intuit, where I continued to scale growth engines and develop comprehensive marketing capabilities. The stakes were higher, and the expectations even greater. These were formative years where I learned to lead large teams, manage complex operations, and drive results in high-pressure environments.
But during this time, I often put my career above everything else—including my family. I chased success with relentless ambition, convinced that personal sacrifices were necessary to achieve professional excellence. It wasn’t until later that I began to question the cost of that mindset.
The Wake-Up Call: Ana’s Story
Everything changed with the birth of my daughter, Ana. She was a miracle, filling our lives with unimaginable joy. But at just three months old, she faced her first of two open-heart surgeries. Watching her endure such immense challenges at such a young age was the most humbling experience of my life. It brought everything into focus.
Suddenly, the late nights, the big wins, and the career milestones all felt secondary. Ana’s strength and resilience taught me the true meaning of courage and reminded me of what really matters. Her journey reshaped my priorities, forcing me to reevaluate my work-life balance and how I defined success.
Working Hard, But Smarter
Today, I’m more intentional about how I work. I still bring the same drive and passion to my role at CookUnity, where we’re reshaping the food subscription industry. But now, I work smarter—with a keen eye on what truly matters. I prioritize impact over busyness, ensuring that my efforts contribute to meaningful growth without compromising the time I spend with my family.
Ana’s journey taught me that presence is everything. I’m committed to being there for her as she continues to thrive, but my focus doesn’t stop there. I’ve also reconnected with my parents, cousins, and extended family, recognizing how important those relationships are. Whether it’s a family gathering, a quick check-in, or simply showing up when it matters most, I’ve learned that nurturing these bonds is just as crucial as achieving professional success.
A New Chapter: Purpose-Driven Growth
With this renewed perspective, I’ve embraced purpose-driven growth. Transitioning to startups like Molekule and now CookUnity, I’ve had the chance to apply the lessons of my earlier career while fostering a deeper sense of purpose. At Molekule, I built growth capabilities from the ground up, positioning the brand as a leader in air purification. At CookUnity, I’m leading efforts to redefine the food subscription industry through a chef-driven marketplace. Here, I’ve been able to combine data-driven strategies with creative storytelling to drive meaningful growth.
Lessons from 30 Years
If I could talk to my younger self, I’d tell him to pause and appreciate the journey more. To celebrate the wins, but also to recognize the sacrifices and prioritize what truly matters. I’ve learned that success isn’t just about career milestones—it’s about balancing ambition with humanity and finding resilience in life’s challenges.
Ana’s story is my anchor, reminding me every day why I work so hard. This journey has been extraordinary, filled with growth, learning, and purpose. And through it all, I’ve discovered that the most important success is one that honors both your professional goals and the people you hold dear.
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