In October 2025, Adweek confirmed Meta began testing Instagram Reels skippable ads, mirroring YouTube’s in-stream ad format. Users can now skip ads after a few seconds and jump back to their video feed. At first glance, it might look like a simple UX experiment. But beneath it lies a major shift in how attention, intent, […]
For years, we’ve built growth strategies around the classic funnel: Awareness → Interest → Desire → Action. Track drop-offs, eliminate friction, optimize conversion rates. Simple, measurable, effective. But as AI anticipates user intent and one-click checkouts compress entire purchase journeys, I’m questioning whether the next generation of marketers will even think in funnels. Here’s what’s […]
Agentic AI represents a fundamental evolution beyond search engines. While search engines simply retrieve information, agentic systems understand goals, formulate plans, and execute actions with autonomy. This distinction has profound implications for website optimization.
To become a preferred source for both traditional search and emerging AI systems, websites must implement comprehensive optimization strategies. This includes structured metadata, semantic relationship mapping, and clear knowledge representation. By designing content that explicitly defines concept relationships and presents information in machine-readable formats, you can position your digital assets for maximum visibility in an AI-driven future.
📦 Gen Z is Leaving Social, But Not Marketplaces – What Marketers Need to Know
Gen Z is ditching Facebook but still shopping on Facebook Marketplace. In fact, 49% of social shoppers turn to Marketplace when they’re ready to buy (CNBC).
🔹 They’re not rejecting digital—they’re rejecting social media that doesn’t serve them. Instead, they’re flocking to community-driven commerce platforms like Depop, Etsy, and OfferUp.
🔹 They expect seamless omnichannel retail experiences—where digital and real-world shopping blend.
🔹 They value connection, sustainability, and authenticity—ads alone won’t win them over.
🔥 The takeaway? If your brand isn’t meeting Gen Z where they actually engage, you’re missing out. Commerce, community, and connection now drive success.
Are you adapting your marketing strategy? Let’s discuss! ⬇️
#GenZMarketing #EcommerceTrends #RetailInnovation #CommunityEngagement #MarketingStrategy
In 2018, Uber cut $35M in Meta ads but lost market share to DoorDash, who built a customer-centric brand and dominated digital ads. 🚀🍔 Brand building is a marathon, not a sprint. 🏁
Product-Led Growth (PLG) isn’t just for product teams—it’s a mindset for everyone! 🚀 Discover how democratizing PLG and adopting a product-first philosophy can transform your organization. 🌟 #PLG #GrowthStrategy
Marketing is about people, not just numbers. Yet, many brands fall into traps that focus on short-term wins at the cost of long-term success. From over-relying on rented channels to forgetting there’s R&D in marketing, here are 10 mistakes to avoid—and how to fix them with real-world examples.
Amazon expands its ad tools, enabling retailers to run campaigns on their own sites. This move taps into the booming retail media trend and high-margin advertising growth.
30 years in growth & marketing, from launching e-commerce giants like Amazon & Priceline to building direct-to-consumer strategies at Experian, Intuit, & HelloFresh.
Experimentation is a cornerstone of growth, but without proper validation and discipline, it can lead to hidden costs known as experimentation debt. This debt accumulates when flawed processes and unvalidated results create overconfidence, waste resources, and erode trust in data-driven decision-making. In this article, we explore how experimentation debt builds up, its implications, and actionable strategies to ensure your experiments drive meaningful, scalable outcomes.
A. The History of the Stage-Gating Process The stage-gating process is a systematic framework for managing innovation, designed to break large projects into phases separated by decision points (“gates”). This methodology was pioneered by Dr. Robert G. Cooper in the 1980s. Cooper, a Canadian academic, introduced the concept in his book Winning at New Products: […]
agentic AI in a dynamic, futuristic digital workspace, where an AI agent appears holographic and surrounded by data streams, marketing icons, and analysis graphs. The design includes elements that evoke autonomous decision-making and workflow management, with a modern, tech-inspired color palette and glowing accents for an advanced, engaging look.
Former heavy weight giants like Kodak and AOL collapsed—yet even today the lessons learned may take down tech titans like Amazon, Google, and Meta as they are at risk of the same fate if they stop innovating. In a world where running the business is no longer enough, learn how companies like Apple, Microsoft, and Intuit thrive by relentlessly reinventing themselves. Will today’s leaders choose to run the future, or be left behind? Dive in to explore the innovation imperative and the consequences of complacency
Its been awhile since I’ve posted folks, sorry! While on a new journey and as I look back you know, I had this realization. It’s easy to get wrapped up in the shiny, new stuff like OKRs (Objectives and Key Results), but sometimes, we might end up spending so much time on them that we […]
Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]
Cezanne’s YouTube interview: https://youtu.be/SUyRyeWbn-w?si=Byr9xsmKCXBUyFWX