A. The History of the Stage-Gating Process The stage-gating process is a systematic framework for managing innovation, designed to break large projects into phases separated by decision points (“gates”). This methodology was pioneered by Dr. Robert G. Cooper in the 1980s. Cooper, a Canadian academic, introduced the concept in his book Winning at New Products: […]
Experimentation is a cornerstone of growth, but without proper validation and discipline, it can lead to hidden costs known as experimentation debt. This debt accumulates when flawed processes and unvalidated results create overconfidence, waste resources, and erode trust in data-driven decision-making. In this article, we explore how experimentation debt builds up, its implications, and actionable strategies to ensure your experiments drive meaningful, scalable outcomes.
agentic AI in a dynamic, futuristic digital workspace, where an AI agent appears holographic and surrounded by data streams, marketing icons, and analysis graphs. The design includes elements that evoke autonomous decision-making and workflow management, with a modern, tech-inspired color palette and glowing accents for an advanced, engaging look.
Former heavy weight giants like Kodak and AOL collapsed—yet even today the lessons learned may take down tech titans like Amazon, Google, and Meta as they are at risk of the same fate if they stop innovating. In a world where running the business is no longer enough, learn how companies like Apple, Microsoft, and Intuit thrive by relentlessly reinventing themselves. Will today’s leaders choose to run the future, or be left behind? Dive in to explore the innovation imperative and the consequences of complacency
Its been awhile since I’ve posted folks, sorry! While on a new journey and as I look back you know, I had this realization. It’s easy to get wrapped up in the shiny, new stuff like OKRs (Objectives and Key Results), but sometimes, we might end up spending so much time on them that we […]
Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]
With data across a more diverse set of industries, business models and companies, the insights and learnings could be an interesting way to help founders, CEOs or growth leaders detect crucial inflection points proactively.
Is ChatGPT a Google killer/ “something” killer or just a new Miscrosft word plugin? I see it as the latter, Google crawled, collected and collated information and matched folks to that information, better. For many that was an incredible improvement in user satisfaction over the likes of Excite/Infoseek/Yahoo and was enough to defer the user’s […]
2023 is nearly here, we are all returning to work and increasing business travel, I’ve been bombarded by (OOH) ads. Per, Wikipedia, “Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience […]
Blockchain will deliver digitization to our lifestyle for greater prosperity and health The investments in Blockchain across the way we live, learn and work is still in its infancy. We know technology in general is in a free fall and transformation stage with the likes of 5G, machine-to-machine communications, and distributed systems. With Blockchain, we have […]